Ed Ward recently came 2nd  in the British Inventor Project at The Gadget Show with his own invention, the Commuter X 4, a wearable fibre optic rear light for cyclists. The invention has been promoted in the Mail on Sunday and is also being promoted on Kickstarter:

https://www.kickstarter.com/projects/commuterx4/commuter-x4-the-wearable-fibre-optic-bike-light

Ed Ward at The Gadget Show

Ed Ward at The Gadget Show